The Media & Entertainment Industry
Consumer demand for entertaining content continues to rise. The types of channels and delivery models—particularly in the mobile space—are also increasing. The complexity of keeping up with an ever-evolving marketplace means that new business challenges are constantly arising.
How does one track and manage content when it is increasingly delivered via multiplatform offerings? How does one optimize advertising sales in the age of multitasking when it is increasingly difficult to predict audience size and makeup? How do you optimize the content and ad inventories that you own the rights to, compete in new digital channels without abandoning traditional offerings, and create a business model that takes advantage of increasing demand for content across different platforms while maximizing profitability?
RSG Media has solutions that help you answer these questions. RightsLogic, AdVant and Media Mantra have set the gold standard for meeting the needs of an industry in the midst of extreme disruption. At a time when old business models must keep working even as you forge new ones, RSG Media supports you with flexible, integrated, and interoperable solutions that help you make sense of a radically changed—and continually changing—business landscape.