RSG Media

Registration and Continental Breakfast

09:30am

Welcoming Remarks

• Jerry Cooper, Board of Advisors, RSG Media Systems, Former EVP Finance & Operations, Showtime Networks

10:00am

• Bob Garfield, On the Media Co-Host, columnist, critic, essayist and pundit

The mass media are in a death spiral, as fragmented audiences deprive them of their very critical mass. The advertising that has had a symbiotic relationship with mass media for almost 400 years is not only losing its host, but is subject to existential threats of its own: ad avoidance and inventory glut. Thus, whether we like it or not, we are headed for a post-advertising age. Media and marketing thus find themselves in the same boat as every institution that has hitherto dictated to the group formerly known as the audience...or the electorate, or the congregation, or the customer base. Now they -- i.e, we -- are genuine stakeholders, using the same digital tools that have so devastated the status quo to coalesce individuals into an aggregated force to be reckoned with.

11:15am

• Professor Sridhar Seshadri, Board of Advisors, RSG Media Systems, Professor of Operations Management, IROM department, McCombs School of Business at the University of Texas at Austin

It has been over a year since Professor Seshadri shared his insights into pricing and inventory optimization, concepts that have since been successfully translated into several new products at RSG Media. The author of the recently released Toyota's Supply Chain Management, Professor Sridhar Seshadri discusses Yield Optimization as it pertains to the different stages of the On Air and Online ad sales process including scheduling, planning, pricing, and delivery management. In this talk, Professor Seshadri will share lessons learned during the development lifecycle as well as an update on this innovative product line. 

02:00pm

Lunch sponsored by RSG Media Systems, LLC

01:00pm

Crossroad: Turner Broadcasting System newly rolled out state-of-the-art traffic system

• Brooks Tobey, VP of Systems Development,  Turner Broadcasting System 

Brooks Tobey will demonstrate Turner's newly rolled out, state-of-the-art traffic system for on air: Crossroad. He will also discuss the history of this immense project, the technical underpinnings, the implementation approach, and the resulting business process improvements.

 02:00pm

 Monetizing Content in an Evolving Media Landscape

• Eric B.Stein, Director, Programming and Acquisitions, Warner Bros. Digital Distribution
• Germaine Deagan Sweet, VP, Content Syndication National Geographic
• Harold Gronenthal, SVP and GM, Rainbow Media Holdings LLC
• Jason Langley, SVP, Audio Network US
• Laurel Meredith, VP of Business Development, RSG Media Systems: Moderator

 Even as recently as a year ago major media companies were questioning the viability of serving up content over the internet. Given the migration of advertising dollars to the internet, and given the enormous popularity of peer to peer content sharing over media like You Tube, they've been forced to rethink their position: the question is no longer one IF, but one of HOW. What models work for digital content deliver? Subscription all you can eat? Embedded advertising? Pay per minute? Download to own? This panel will talk about what they've learned about monetizing their content. 

03:00pm

 Cocktails sponsored by RSG Media Systems, LLC