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Breakfast at Ritz-Carlton, NYC: Ad Sales Revenue Optimization
Saturday, April 03, 2010
Professor Sridhar Seshadri, McCombs School of Business, University of Texas, Austin, discussed “Revenue Optimization Opportunities and Successes in the Broadcast and Cable Industry."
Professor Seshadri and the optimization team at RSG discussed how they have applied advanced analytics to identify and generate additional advertising revenue at some of the leading cable networks. By sharing recent success stories with undisputed ROI, in the Media & Entertainment industry, Professor Seshadri explained how to apply these methodologies to lift revenue.
When: Thursday, March 4, 2010
8:00 – 10:00 AM
Where: The Ritz-Carlton New York - Central Park
50 Central Park South, New York City
By invitation only. To request an invitation or more information on future RSG Media events, contact laurel.meredith@rsgmedia.com or at +1(646) 839-4117.