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By Dennis Kneale
When I was 13 years old, I worked, unpaid, for my divorced dad, cleaning carpets on weekends. Whenever I started to slough off, he’d prod: “If you’re going to do something, son, at least do it right.” Rights management is like that. Content owners have to do it, so they might as well do it right. Achieve more.
For this fourth and final installment in our series on Rights Insights, it is time to arm you for the battles to come. Here are six simple pieces of advice, gleaned from experts at RSG Media—the rights-management firm that is the sponsor of this series—and some of its clients, and from consultants and executives at other media outfits.
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