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AdVant Revenue Optimization
Seeking to boost ad sales revenues amid a flattening market challenged by a burgeoning number of channels and online competition, major television networks are doing something unusual. Instead of just relying on creative forces to generate hit shows they are turning to the innovations of top-credentialed mathematicians and software engineers at RSG Media to boost their profits using Yield Optimization—a science more commonly found on the manufacturing floor than in Cable & Broadcast. The results have been substantial.
Why AdVant Revenue Optimization?What makes RSG’s approach successful is the six separate modules, applying Ad Sales Revenue Optimization techniques to each part of the Ad Sales Lifecycle: Pricing & Forecast, Reserve Planning (Upfront vs. Scatter), Deal Planning, Log Scheduling, Deal Maintenance, and Stewardship. By addressing each of these critical areas separately they have found new ways to use existing ad inventories more effectively and extract significantly higher revenues.
What exactly can be optimized by using these tools?
| Ad Sales | Program Planning |
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Promos
New Media
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