Video Games
Industry Trends:
Similar to their media and entertainment counterparts, Video Game Publishers are challenged with re-purposing content and other intellectual property across new platforms. Games today not only have rights associated with logos, trademarks, music, talent, and production, but also have technology licensing restrictions to manage.
Why RightsLogic?
RightsLogic® is a suite of integrated media industry-specific modules designed to not only simplify tracking but to facilitate the full exploitation of assets. Now it is possible to track media assets and their associated financials from acquisition or production to final use. Managers can easily maximize yield, reduce risk, and speed decision-making by streamlining the complex workflow associated with the deal approval process and scheduling.
RightsLogic's comprehensive system integrates intelligently the legal, sales, finance, marketing and distribution functions for intellectual property owners and distributors.
Case Study:
Issue: One of the world’s largest video game publishers was actively acquiring new studios and online and mobile game platforms. The vision was to be able to repurpose their growing catalogue onto these new platforms. However, the legal department was finding it difficult to identify all the different possible restrictions and could not respond in real time to market demands.
Solution: RSG was tasked with configuring RightsLogic to support the video game industry. Since RightsLogic has been designed to be as flexible as possible, the application could support this business with minimal enhancements.
Result: Upon successful implementation of RightsLogic Video Games, the publisher has been able to repurpose more intellectual property with fewer resources.
