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Zoox Yield Manager
The Zoox Yield Manager is a simple and easy to use Microsoft Excel based application that assists the user in pricing deals based on key factors such as historical prices, volume discounts, relationship with advertiser, market trends, deal size etc. The application suggests Rate Cards for your products and also projects bookings to better assist you in balancing against supply. The application doesn’t need any expensive hardware and installs on a laptop using a few simple steps. There are three main modules within the application that perform the following functions:
View & Download Zoox Yield Manager Sell Sheet
Estimate Price Model
- Using historical data and advanced Statistical Analysis the module creates a price model that captures the important factors that drive price
- During the estimation procedure the user is provided diagnostics on historical deals, which allows you to exercise control both, before and after the sale
- The Price Model is re-estimated whenever the user feels that the underlying price drivers have changed or when prices appear to have changed in recent times from the past deals
Price Proposals
- Respond to RFPs faster with pricing that values your inventory accurately
- Provide guidance to the sales team by setting price targets, floors and rate cards for each proposal
- Alongside a comparison is provided with similar deals which help better understand the suggested price
Booking Forecast
- Generate weekly Booking Forecast for a single or a set of Products
- If you know that a product will have demand in future you would avoid giving additional discounts on it
- When combined with the capacity forecasts, it provides a forward looking method for setting prices based on predicted capacity utilization
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Contact the Zoox Director of Sales, or inquire about an in-depth product demonstration:
Watch videos from the 2011 Zoox Digital Media Symposium: Delivers New Outlook On Digital Advertising & Media Marketplace:
Keynote by Nicholas A. Utton, CMO E*Trade Corporation