By Varun Poddar
fSVP, Media Analytics, RSG Media
Dear Networks: Don’t waste those precious Impressions. Please don’t.
Yes, TV viewing has declined over the last few years. Yes, content owners and distributors are transforming into digital-first, device-agnostic platforms. However, there are billions of dollars and eyeballs (or impressions) still vested in the traditional cable & satellite distribution model.
Now, savvy networks are asking “Are we doing enough to recoup our investment and maximize broadcast & cable revenues?” “How can we use our advertising inventory better and still meet our advertisers’ needs?”
RSG Media’s AdVant Log Optimization Solution optimizes Ad Spot Scheduling for Cable & Broadcast networks using our proprietary Audience Predictive & Optimization models. Over the last 10 years, we have delivered over $200M in incremental revenue Yield. Every year we deliver over $20M incremental revenue to each of our customer’s bottom line.