How to gross $20 million in <14 minutes Selling Virtual Consumer Goods

How to gross $20 million in

AUTHOR: Tom Siegman, EVP, Innovation Strategy & Client Relations, RSG Media

Ariana Grande did it. Travis Scott did it. So did Marshmello. They each grossed $20 million in virtual merchandise sales by holding a free concert in the free-to-play Fortnite game. Each show ranged from 9 – 14 minutes.

If you are a brand licensor or licensee interested in expanding to the metaverse, talk to one of our experts. We can share best practices for fully monetizing your assets and demonstrate how to track royalties and talent payments automatically.

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RSG Media: The world’s leading media & entertainment companies understand that their success is driven by both art and science. Since 1985 they have trusted RSG Media’s industry experts, data scientists, and technologists to help them drive revenue and increase profits from their rights, audiences, and advertising.

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