Glossary

Glossary

  • 30 Second Impressions
    Since most commercial units are 30 seconds long, it is customary to report and calculate...
  • Above the Line Costs
    Production-period costs related to acquiring the story rights and screenplay and signing the producer, directors,...
  • Actual Impressions
    The total impressions for a demographic group as measured by Nielsen.
  • Added Value Element
    An interstitial is an element sold to an advertiser as part of a package. Usually,...
  • Adjustment Factor (F)
    Universe Estimate/In-tab Sum of Weights.
  • ADU
    An audience deficiency unit (ADU) is a contracted unit of commercial inventory provided at no...
  • Advertising Agency
    An organization acting as an agent for a producer of goods or services (an advertiser)...
  • Affiliate
    A broadcast station not owned by a network but airing its programs and commercials.
  • Affiliate Sales
    A department of a channel that has the responsibility to gain carriage on cable and...
  • Ancillary Markets
    Secondary sales targets for a program that has completed its first run(s) on its initial...
Closed

Please Enter Your Email To Access This Content