MESA spotlights RSG Media in Intelligent Hollywood. Chief Product Officer, Shiv Sehgal discusses using AI for audience
forecasting, RSG Media’s Shiv Sehgal, Head of Product Development for Audience
Insights and Analytics, offers his perspectives on how AI will change the advertising industry. As Television is still the major channel for advertising spending and advertising time is purchased on the basis of projected future ratings, the forecasting of those ratings, artfully and intelligently, is of utmost importance. RSG Media has developed and deployed a new set of tools leveraging IBM Watson’s advanced AI and machine learning technology. Learn more
RSG Media: The world’s leading media & entertainment companies understand that their success is driven by both art and science. Since 1985 they have trusted RSG Media’s industry experts, data scientists, and technologists to help them drive revenue and increase profits from their rights, audiences, and advertising.