MESA spotlights RSG Media in Intelligent Hollywood. Chief Product Officer, Shiv Sehgal discusses using AI for audience forecasting, RSG Media’s Shiv Sehgal, Head of Product Development for Audience Insights and Analytics, offers his perspectives on how AI will change the advertising industry. As Television is still the major channel for advertising spending and advertising time is purchased on the basis of projected future ratings, the forecasting of those ratings, artfully and intelligently, is of utmost importance. RSG Media has developed and deployed a new set of tools leveraging IBM Watson’s advanced AI and machine learning technology. Learn more
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