RSG Media announces changes to executive team, hires Michael Gross as Chief Revenue Officer
New York, NY (May 24, 2018) –Today, RSG Media’s CEO Mukesh Sehgal announced two major changes to the company’s executive team as part of its ongoing business transformation. After 6 months with the company as SVP, Revenue Analytics, Michael Gross has been elevated to the position of Chief Revenue Officer (CRO). David Hoffman will lead RSG Media’s marketing efforts in the newly created position of VP, Marketing, reporting to Mr. Gross.
As CRO, Mr. Gross will lead all revenue generating activity for RSG Media’s solutions. “RSG Media’s customers are industry leading M&E enterprises with complex businesses,” stated Mr. Sehgal. “We must maintain focus on providing our clients with business benefits, not just software. Michael is a tremendous asset to our organization because he acutely understands this. His experience as a top industry executive enables him to help our clients realize maximum value from our technology and M&E business expertise.”
“I’m eager to roll up my sleeves and do my part with the very talented RSG Media team,” said Mr. Gross. “RSG Media’s solutions speak for themselves – my job is simply to take them to market so that the media industry can fully appreciate them. Predictive analytics, optimization and automation – this is exactly what the industry is clamoring for, and is why I joined RSG Media. I was proud to be a client of RSG Media’s, and I am even prouder to be part of the team.”
Mr. Gross has over 10 years of Media & Entertainment experience with leadership positions in the industry and consulting. He most recently served as SVP, Revenue Strategy & Analytics at Discovery, Inc. Prior to Discovery, Mr. Gross was a management consultant at Ernst & Young for 10 years.
In addition, Mr. Hoffman is championing the newly created role of Vice President, Marketing. He will be responsible for RSG Media marketing across all lines of business. “We are taking a strategic approach to marketing in the next phase of RSG Media’s transformation,” Mr. Sehgal said. “David has been a top contributor since joining our company and is a perfect fit for the role. His background in new business development has contributed to many important strategic projects, as well as to the enhancement of our brand. We look forward to working with him in this new, challenging and important capacity.” Both Mr. Gross and Mr. Hoffman will be based in RSG Media’s New York City office.
The world’s leading media & entertainment companies understand that their success is driven by both art and science. Since 1985 they have trusted RSG Media’s industry experts, data scientists, and technologists to help them drive revenue and increase profits from their rights, audiences, and advertising.