Mike Gross SVP, Media Analytics, and Shiv Shegal VP, Product Management, Media mantra are discussing: “Rethinking Data Science: When the Simplest Analytics Beat the Smartest.”
On the week of Feb 5th, the annual Media Insights & Engagement Conference will take place at the Miami Beach Resort & Spa, Miami Beach, FL. Just what’s going on? This once a year ‘must attend’ event brings the industry’s most influential movers and shakers together from companies like AMC, ESPN, Disney, Twitter, truTV, Comcast, and Viacom to “educate, inspire and spark the creativity that fuels each of us individually and collectively.” Topics covered include: Monetization & Distribution, Setting New Standards for Measurement, Evolving Engagement Strategies, and Emerging Research Techniques.
RSG Media Systems Presents
2018 2:40pm – 3:15pm, RSG Media experts Michael Gross and Shiv Sehgal will present: “Rethinking Data Science: When the Simplest Analytics Beat the Smartest”. They will discuss why acquiring statistical audience insights is only half the battle, and the importance of weaving advanced audience insights into day-to-day operations. They will help dispel long held industry-wide beliefs about how best to develop audiences, and explain how to squeeze that extra 1% in audience growthto gain the competitive edge you seek.
We are proud to present RSG Media’s very own Michael Gross and Shiv Sehgal.
SVP, Media Analytics at RSG Media
Mike is a business leader in the M&E industry, focusing on the analytics that drive monetization. His current passion is building easy-to-understand analytical tools for Accounts Executives, Sales Leadership and Executive Management. He believes that simplifying complex data for everyday use is critical to driving value for organizations.
VP, Product Management, Media Mantra at RSG Media
Shiv has helped the world’s leading media companies find tens of millions of dollars in extra revenues and savings by better leveraging available data. More recently, he conceived and led a team to develop and launch RSG Media’s Media Mantra Analytics Platform.
“The Media Insights & Engagement Conference has evolved into the premiere event to network and learn within media research. Whether discussing common challenges, initiating conversations to spark
change, or simply connecting with friends and peers in the industry, this conference provides both a
familiar environment and a platform for change. In a time when many conferences struggle for relevance, the dialogue at Media Insights helps keep your finger on the pulse.” —John Bishop- VP Brain Juicer
“As our industry keeps evolving at a high paced rate, I honestly believe that this is the best conference in our industry to stay on top of the ever-changing data streams and methodologies we deal with on a daily basis. This year’s keynotes (especially Paul DePodesta, Howard Shimmel and Cathy Cohen) were amazing and extremely informational. The breakout sessions were highly educational and once again there were great social opportunities to share insights with our colleagues. It’s been said many times before, and its true, this is a “must attend” event.” —Jim Bono -VP Research Crown Media Family Networks
“The Media Insights and Engagement Conference has become the “must attend” event to hear candid and uncensored insights form the top echelon of today’s TV research thought leaders.” —Robert Miner – President Miner & Co Studio
If you would like to learn more about this event, or more about our industry-leading enterprise solutions including Advant, Media Mantra, and Rights Logic, Contact Us
The world’s leading media & entertainment companies understand that their success is driven by both art and science. Since 1985 they have trusted RSG Media’s industry experts, data scientists, and technologists to help them drive revenue and increase profits from their rights, audiences, and advertising.