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In 2014, the 3rd largest grossing movie was about an unknown property, a talking raccoon and a tree. When, with Marvel’s branding, Guardians of the Galaxy grossed $774 million, it turned heads. So now, it is no surprise to see other Marvel branded properties, from Agent Carter to Luke Cage, show up everywhere. It also signaled other content companies that, to be successful, they must start managing their brands the way a CPG company manages potato chips. This is where the latest data technologies can help.
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