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Free White Paper: Program Promotion Planning

Jul 31, 2015

An Industry White Paper Presented By: RSG Media

By Thomas Siegman EVP, RSG Media

Abstract: In this paper, we explore:
Why networks desire to build audience size and engagement through the use of program promotions, and how a few savvy networks are getting disproportionately more effective results by using new promo campaign management systems that incorporate behavioral data and feedback loops to target specific viewers.

CLICK HERE to download.

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