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With content worth billions of dollars under contract, media companies increasingly look for better rights management. They demand integrated windowing, financial reporting, and analytics to drive significant increases in revenue across linear, VOD, and digital streams.In this paper, we explore:
Business and financial drivers in $500 billion rights market that are causing media companies to adopt aggressive rights management strategies
State of the technologies
Emerging opportunities for rights holders, and
Barriers to effective rights monetization.
CLICK HERE to download the paper.
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