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The shift from predictable linear mass media to dynamic, personalized media delivered across multiple screen and platforms is increasing the challenge of rights and royalties management (R&R) for broadcasters, publishers, and content aggregators. In the fiercely competitive digital content universe, media and entertainment enterprises face increased pressure to increase the return on rights acquired and rights produced across multiple platforms. The increasing cost of rights acquisition, professional content production, and distribution is leading margin-pressed linear and non-linear TV enterprises to tightly integrate their digital content value chain to enhance operational scalability…
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