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Why Some Media Companies Earn Much More From Their Content Rights Than Others: A B&C Webinar
Webinar Date and Time: Thu, Nov 12, 2015 2:00 PM EST All media companies spend upwards of 40% of their total outlay on content rights. Yet a few select companies earn a disproportionate return on their investment. It's more than just great leadership, these companies have aggressive rights exploitation practices in place. In this webinar, we will give an insider's look at the art, science and best practices that "move the needle" for every facet of the industry, from programming to distribution and sales, to consumer products licensing.Featured Speakers:
Greg Fioravanti, Vice President, Digital Media & Global Rights Management, Discovery Fioravanti has close to 25 years of experience at Discovery. Part of his responsibilities include managing the operations of the Business Affairs department, providing program media rights information to employees supporting TV Networks and various other business efforts globally.He has provided business guidance for a number of internal systems to coordinate deal and production management of DCI’s original programming, including the Producer’s Portal which allows Producers to collaborate with staff and also worked closely with RSG Media Services in the development of RightsLogic, which DCI uses to manage its rights information.
Peri Shamsai, Principal and Global Advisory Lead for Broadcast and Cable, Ernst and Young Shamsai focuses on transformational initiatives in the TV, publishing, music and new media industries. Most of her client work focuses on helping large media companies develop robust digital businesses. Shamsai has deep industry experience, having held roles as Vice President of International Strategic Planning at Discovery Communication, senior manager at BearingPoint in their media and entertainment group and head of licensing and content management at Reed Elsevier – LexisNexis. She also held several positions at BMG Entertainment in digital marketing, business affairs and the office of the chairman.Shamsai is currently an Assistant Professor at Michigan State University in their Department of Telecommunication, Information Studies and Media and an Associate Adjunct Professor at New York University’s Stern School of Business.
Thomas Siegman, Executive Vice President, Innovation, Strategy & Client Relations, RSG Media A global expert in client relations, since 2000, Siegman has worked with RSG’s clients to identify opportunities and devise strategies to take advantage of emerging technologies, manage their content rights, improve the customer experience, and leverage advanced mathematics to optimize ad revenues. Before joining RSG, Siegman was a domestic brand manager in Japan for one of Japan’s largest consumer packaged goods company. He has conducted business in 40 countries on six continents, speaks Japanese fluently, and is a member of MENSA. Siegman received his MBA from Thunderbird (The Garvin School of International Business) and his BA from Oberlin.
Dennis Kneale, Consultant, Broadcasting & Cable
Kneale is an independent journalist and media-strategy consultant in New York. He spent six years as an anchor and senior correspondent at CNBC and Fox Business Network, after nine years as the managing editor of Forbes magazine (1998-2007).He started his career at The Wall Street Journal, where he rose to senior editor. He focuses on technology, media & entertainment, healthcare & science, and Wall Street and private equity.
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