The media and entertainment sector is changing at a rapid pace. There is more content and ways to watch than ever. In order to deliver content to growing audiences across many platforms as quickly and efficiently as possible, M&E companies frequently manage data using complex technology ecosystems. However, without an industry standard unique identifier for each piece of content, it is increasingly hard to track content consumption and viewership, which makes it challenging to fully monetize content and place ads that reach their intended audience effectively. In order to address this challenge, RSG and EIDR have worked together to provide and end-to-end media supply chain solution that tracks M&E companies' content, how it is used, and viewership.
For the full presenation schedule of the Content Everywhere Hub at IBC 2016, please click here.