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Location: IBC @ RAI Convention Center in Amsterdam (Room E 106 - 107)
Date: Sunday 9/15
Time: 9 AM – 10:00 AM
RSG Media will also host one of IBC’s most anticipated panels: Maximizing Monetization of Content Inventory, where a-list media executives will explore new platforms and opportunities for increasing monetization, emerging business models for enhanced monetization, new revenues sources from old content and new inventory management techniques that drive extra value from content.
For most broadcasters, content is the most valuable thing they own besides their brand. Many spend billions on acquiring content and asset rights each year. Yet few broadcasters get the maximum value from the inventory they own. Our goal is for panel participants and audience members to take away new ideas to drive top-line revenues while cutting costs and upfront investments.
The panel will explore new platforms and opportunities for increasing monetization, emerging business models for enhanced monetization, inventory management techniques to drive extra value from content and ways in which leaders are avoiding the old mistakes to minimize waste, cut costs, and drive new revenues.
Ramki Sankaranarayanan- Founder, President & CEO, Prime Focus Technologies
David Alworth- Vice President, Operations & Program Administration, AMC/Sundance Channel Global
Glenn C. Oakley- EVP, Media Technology, Production & Operations, Discovery Communications
Martin Guillaume-Vice President Business Development, Ericsson
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