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RSG Media participated in an interview at IBM's DataWorks Launch event. Shiv Sehgal, Product Manager of the Media Mantra Platform, sat down with co-hosts of theCUBE. The discussion included the metamorphosis the media content and broadcast industry is undergoing and how Big Data and deep analytics are being used to enhance productivity and value in that sector.
To watch the live-stream replay of the IBM DataFirst Launch Event in New York City on September 27, 2016, click HERE.
To read the full article on SiliconAngle.com, click HERE.
To watch the interview, click HERE.
At this DataWorks Launch, IBM unveiled a platform to integrate multiple data sets for AI-powered decision making. IBM released a news release wherein RSG Media's President and CEO, Mukesh Sehgal is quoted.
"RSG Media, a global leader in delivering analytical software and services to the world's leading media and entertainment companies, is using Project DataWorks to perform analytics across a mountain of first- and third-party data sets. These include monitoring cross-platform content and advertising viewership, and identifying individual viewing behaviors while cross-analyzing demographic, lifestyle and social insights. With the entire industry facing huge uncertainty in decoding audience behaviors, RSG Media has helped its clients gain greater insights on audience preferences and develop optimized programming schedules. In one scenario, this resulted in a lift of $50 million to a single network’s bottom line.
“We realized that we needed more than just a cloud infrastructure provider. We needed a partner to help us manage data on an unprecedented scale, and empower our clients to turn that data into insight,” said Mukesh Sehgal, founder and chief executive officer, RSG Media. “IBM is the only cloud vendor who offers an integrated set of capabilities for building advanced analytics applications that would allow us to quickly and cost-effectively bring new offerings to market.""
To read the full press release, click HERE.
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