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RSG Media to Host Panel at NAB 2013: Preventing Cord Cutting: How TVE, On Demand and OTT Services Prevent Cord Cutting (And Ensure Pay, Even if the Cord Is Cut)

Apr 01, 2014

MSOs and Networks are looking to prevent cord cutting. TVE & On Demand may just be the answer they are looking for. Meanwhile, OTT and other services are increasing demand. How is it working? What are the new business models? How are programmers, studios, and MSO's getting creative about how they structure content deals? More distribution channels present more content exploitation opportunities, so what's the cord-cutting fuss all about? This panel will discuss the 4Cs of TVE: Content, Convenience, Cost, and Communication. What opportunities does TVE present to the programmer, the MSO, the studio? What are the challenges? How to conquer the administrative challenges of tracking, managing, reporting on and calculating the financials and rights for all content distributed via TVE platforms?

Thursday, April 11 
11:00 am - 11:45 am 
Las Vegas Convention Center, Room N249

Presented with Digital Media Wire

Moderated by: Ryan Lawler, TechCrunch


  • Blake White, Director, PricewaterhouseCoopers LLP 

  • Brad Dancer, Senior Vice President, Audience & Business Development, National Geographic Channel 

  • Cathy Hetzel, Corporate President & President, AMI Division, Rentrak 

  • Paul Rehrig, SVP Business Development, AMC Networks 

  • Richard Shirley, Vice President, Distribution Business Development, A+E Networks 

  • Thomas Siegman, Vice President Customer Engagement, RSG Media Systems 

  • Stefanie Zuroff, Director of Content Strategy & Acquisitions, Verizon FiOS TV


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