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Sesame Workshop: RSG Media

Aug 01, 2014



NEW YORK, April 30, 2014 – RSG Media has signed a deal with the nonprofit educational organization Sesame Workshop, producers of Sesame Street, to provide a Cross Platform Reporting service to monitor usage, revenue, and royalties for its content across multiple partners and platforms including digital, linear, and mobile. 

“We needed a tool that would aggregate and normalize data from a wide variety of disparate sources, each of which has its own formats, standards, and schedules,” said Shadrach Kisten, Vice President of Information Systems, Sesame Workshop. “Because RSG Media’s Cross Platform Reporting does this automatically, we can have the information we need faster and more accurately. This allows us to better track our business. More importantly, it lets us better cater to our customers, giving them the content they want, the way they want it. Sesame Workshop evaluated a variety of options before selecting Cross Platform Reporting as the most intuitive, comprehensive, and easiest to use.” 

RSG Media’s CEO Mukesh Sehgal had only praise for Sesame Workshop. “We have been working with the media and entertainment industry for over 20 years, but the industry is still evolving so quickly. It was really important for us to have a great partner. Sesame Workshop really brought us to the next level.”



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