RSG Advertising

Advanced analytics & AI to maximize ad revenue.

The Platform

Optimize media revenue through sales targeting, pricing, planning, and scheduling.

Prospecting
Prospecting

Intelligent dashboard for Account Executives. Targets the right advertisers for each of your networks / platforms and defines your fair share for every account.

Planning
Planning

Meets agencies’ goals with a yield optimized mix of network inventory. Maximizes revenue by selling every spot at the best possible price.

Log Optimization
Log Optimization

AI optimizes daily logs to meet guaranteed demos and slashes ADUs while honoring all constraints.

The Benefits

Platform Audience adSales

Ad Sales

Prospect better. Our analytics identify and target the right-fit advertisers so you can deliver better deals, faster.

Platform Audience adops

Ad Operations

Radically reduce ADUs to lift profits by millions. Our AI rearranges your daily logs, unit-by-unit, to prevent over- or under-delivery on guaranteed demos.

Platform Audience Planning

Pricing & Planning

Quickly and easily satisfy clients and maximize revenues by building plans with the right mix of low CPM programs.

Platform Adverting Finance

Finance

Improve your P&L without impacting ad ops, and reduce manual errors by automating rote activities.

Platform Advertising Checklist

Differentiators

  • No Missed Targets: Our algorithms deliver the highest yield on ad inventory
  • No Fluff: Real-world media solutions designed by and for media people
  • Not Your Average Software: Unique solutions that bring unique insight
  • Not Just About Software: We deliver profit and revenue growth
  • No Delay: AI that's ready to go now
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Case Studies

The most complex and demanding businesses in the world rely on RSG Media to help grow revenue and profits. Read how we deliver for our customers.