The Platform
RSG Media’s Audience Platform is a cloud-based AI-Decision-Making Platform for media companies to decode data for radical insights across their content, advertising and marketing inventories.
In today’s hyper-competitive media environment, TV marketers need to utilize a more scientific and tactical approach to promote programming. RSG Audience’s Promo Platform, Prophet, is an optimized marketing platform to maximize promo efficiency & effectiveness across both planning and scheduling.
Using the latest advancements in operations research, RSG Audience’s AdVant has developed a suite of modules that address the entire ad sales lifecycle – from initial strategic planning, scheduling, stewardship and reporting – to better manage your ad inventory.
In recent years, the competition for viewer ratings has intensified and the revenues of the major networks have not kept pace with the costs of the programs. As profit margins decrease, the broadcast & cable networks seek to improve their viewer ratings with innovative scheduling strategies. RSG Audience’s Programming Research Portal, Scoop, enables program planners, schedulers and researchers to decode data for radical audience based insights.
The RSG platform drives audience insights by bringing together data from 50+ industry data sets.
Decode Data for Radical Insights
Data Driven Tools that Captivate, Inform and Inspire
Dynamic, Interactive Data Visualizations
A robust analytics suite provides dynamic research and reporting for Ad Sales executives, marketers, programming teams, and research teams.
Deep Audience Insights
A research portal with dynamic, interactive reports providing profound insights and decisions-driving analytics.
Predictive Analytics
Machine learning artificial intelligence accurately predicts program ratings, commercials delivery, and universe estimates.
Schedule Optimization
Optimization algorithms automatically and rapidly maximize ratings, revenue, cost and/or profit based on constraints, user controls, and inputs.
Our Technology Partners
Differentiators
- No Fluff: Real-world media solutions designed by and for media people
- Never Outdated: Audience data updated in minutes from 50+ leading industry data sources
- No Data Holes or Manual Workarounds: Interactive, real-time, full competitive marketplace insights
- No Silos: Automated cross platform data insights
- No Delay: AI that's ready to go now
Case Studies
The most complex and demanding businesses in the world rely on RSG Media to help grow revenue and profits. Read how we deliver for our customers.
TV Network
We showed a multichannel network how to significantly increase ratings without spending a dollar more.
TV Network
We used AI to help a multichannel programmer promote its shows more effectively, using 20% fewer spots.
VOD/OTT
We helped a studio succeed in their direct-to-consumer venture by leveraging cross-platform data analytics.