Intelligent Inventory Management Solutions for Media

The Platform

RSG Media’s Audience Platform is a cloud-based AI-Decision-Making Platform for media companies to decode data for radical insights across their content, advertising and marketing inventories.

Prophet

In today’s hyper-competitive media environment, TV marketers need to utilize a more scientific and tactical approach to promote programming. RSG Audience’s Promo Platform, Prophet, is an optimized marketing platform to maximize promo efficiency & effectiveness across both planning and scheduling.

Using the latest advancements in operations research, RSG Audience’s AdVant has developed a suite of modules that address the entire ad sales lifecycle – from initial strategic planning, scheduling, stewardship and reporting – to better manage your ad inventory.

AdVant
Scoop

In recent years, the competition for viewer ratings has intensified and the revenues of the major networks have not kept pace with the costs of the programs. As profit margins decrease, the broadcast & cable networks seek to improve their viewer ratings with innovative scheduling strategies. RSG Audience’s Programming Research Portal, Scoop, enables program planners, schedulers and researchers to decode data for radical audience based insights.

The RSG platform drives audience insights by bringing together data from 50+ industry data sets.

Acxiom
AD-ID
Adobe
amazon
BARB
Comcast
Comscore
Crackle
Direct TV
EIDR
Experian
facebook
Freewheel
Google
Gracenote
Hulu
IMDB
iSpot.tv
Kantar
Nielsen
Omniture
Pathmatics
Rentrak
Rotten Tomatoes
twitter
Verizon
Videology
VUDU
Xbox
YouTube
Fast Data Platform - RSG-Media

Decode Data for Radical Insights

The Fast Data Platform

Data Driven Tools that Captivate, Inform and Inspire

Platform Audience Research

Dynamic, Interactive Data Visualizations

A robust analytics suite provides dynamic research and reporting for Ad Sales executives, marketers, programming teams, and research teams.

Platform Audience Everybody

Deep Audience Insights

A research portal with dynamic, interactive reports providing profound insights and decisions-driving analytics.

Platform Audience Marketing

Predictive Analytics

Machine learning artificial intelligence accurately predicts program ratings, commercials delivery, and universe estimates.

Platform Audience Scheduling

Schedule Optimization

Optimization algorithms automatically and rapidly maximize ratings, revenue, cost and/or profit based on constraints, user controls, and inputs.

Our Technology Partners

IBM Cloud
IBM Watson
amazon web services
databricks
Snowflake
Google Cloud
Platform Audience Checklist

Differentiators

  • No Fluff: Real-world media solutions designed by and for media people
  • Never Outdated: Audience data updated in minutes from 50+ leading industry data sources
  • No Data Holes or Manual Workarounds: Interactive, real-time, full competitive marketplace insights
  • No Silos: Automated cross platform data insights
  • No Delay: AI that's ready to go now
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Case Studies

The most complex and demanding businesses in the world rely on RSG Media to help grow revenue and profits. Read how we deliver for our customers.

Audience TV Network

TV Network

We showed a multichannel network how to significantly increase ratings without spending a dollar more.

VIEW CASE STUDY
Audience TV Network

TV Network

We used AI to help a multichannel programmer promote its shows more effectively, using 20% fewer spots.

VIEW CASE STUDY
Audience VOD/OTT

VOD/OTT

We helped a studio succeed in their direct-to-consumer venture by leveraging cross-platform data analytics.

VISIT CASE STUDY
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