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Acquiring New Content Libraries/M&A Case Study

Acquiring New Content Libraries/M&A Case Study
Challenge
  • Post M&A event, needed to merge content libraries quickly. The acquisition was done in secret. Once complete, IT team needs to merge their catalogs immediately.
  • Incompatible rights systems, doubled the work of clearing/programming/selling content
  • Acquisitions team struggled to know what they already had
  • Downstream systems incapable of multi-source inputs
Outcome
  • RSG’s Live Avails, installed in less than 8 weeks
  • Sales & Programming see a unified view of the content catalog
  • Downstream systems have an accurate, single source of truth
  • Simplification. Clearance for Playout is a breeze.
  • Company seeking the next acquisition target, confident they can absorb the library quickly
Closed

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