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Ad Schedule Optimization Case Study

Ad Schedule Optimization Case Study
Challenge
  • Linear traffic system failed to keep up with evolving advertising needs
  • High replacement costs and effort made replacing the traffic system impossible
  • Manually created advertising plans took too much time to create, and misallocated inventory, ignoring critical CPM information
  • Their forecasts lagged C3 ratings based on show index C3 ratings
Outcome
  • Client augmented the existing traffic system with RSG Media’s Advant yield optimization tools
  • New system auto-builds plans, optimized to meet deal commitments, constraints, and audience guarantees
  • New, highly accurate audience forecasting enabled faster, better decision-making
  • Benefited from cutting-edge technology at a fraction of the cost = happy customer
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