A major MVPD with hundreds of digital, linear, and radio channels asked us to create an agency self-service platform that optimizes profits.
Case Study > Advertising
Ad Sales Yield Optimization Case Study
Ad Sales Yield Optimization Case Study
Challenge
- Purely manual processes with everything managed in Excel. Unable to track inventory, sales, commitments, or delivery. No self-service. No integrations.
- Senior management frustrated by lack of transparency as company bled $ millions.
- Freebie ad-ons exceeded costs of original deals.
Outcome
- Created a yield optimizing platform where ad agencies request and network execs approve ad spots in real-time.
- Transparent reporting on demand with real-time integrations into general ledger, traffic, and ratings systems.
- Freebies capped, unless authorized.
- Leapfrogged competition = happy customer.
Check out more case studies
Rights Management (Studio) Case StudyAugust 11, 2018
Rights Management (Studio) Case Study
Studio
Audience Analytics (Promo Optimization) Case StudyAugust 12, 2018
Audience Analytics (Promo Optimization) Case Study
TV Network
Rights Management (MVPD) Case StudyAugust 11, 2018
Rights Management (MVPD) Case Study
MVPD
Rights Management (VOD/OTT) Case StudyAugust 11, 2018
Rights Management (VOD/OTT) Case Study
VOD/OTT Service
Rights Management Case StudyAugust 11, 2018
Rights Management Case Study
TV NETWORK
Ad Sales Yield Optimization Case StudyAugust 12, 2018
Ad Sales Yield Optimization Case Study
MVPD
Royalty Management & Digital Planning Case StudyAugust 12, 2018
Royalty Management & Digital Planning Case Study
VOD/OTT Service
Ad-Sales Log Optimization Case StudyAugust 12, 2018
Ad-Sales Log Optimization Case Study
TV Network