Case Study > Advertising
Ad Sales Yield Optimization Case Study
Ad Sales Yield Optimization Case Study
Challenge
- Excel utilized as the method of tracking inventory, sales, commitments, and delivery. Limited analysis and no data integration to other systems.
- Senior management frustrated by lack of transparency; mistakes in delivery
- Unauthorized ad freebies, used as makeups for mistakes, often exceeded costs of original ad deals
- No integration with GL, causing delays in processes and analyzing information
Outcome
- Multimillion-dollar savings from drastic improvement in campaign delivery
- Unauthorized freebies stopped
- New yield optimizing platform allowed ad agencies requests, and network execs approvals, in real-time
- Detailed on-demand reporting with real-time integrations into the GL, traffic, and ratings systems
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