Case Study > Advertising

MVPD

A major MVPD with hundreds of digital, linear, and radio channels asked us to create an agency self-service platform that optimizes profits.
Challenge
  • Purely manual processes with everything managed in Excel. Unable to track inventory, sales, commitments, or delivery. No self-service. No integrations.
  • Senior management frustrated by lack of transparency as company bled $ millions.
  • Freebie ad-ons exceeded costs of original deals.
Outcome
  • Created a yield optimizing platform where ad agencies request and network execs approve ad spots in real-time.
  • Transparent reporting on demand with real-time integrations into general ledger, traffic, and ratings systems.
  • Freebies capped, unless authorized.
  • Leapfrogged competition = happy customer.