Ad Sales Yield Optimization Case Study – RSG Media

Ad Sales Yield Optimization Case StudyRSG MediaAugust 12, 2018December 9, 2021

Case Study > Advertising

Ad Sales Yield Optimization Case Study

Ad Sales Yield Optimization Case Study

Challenge

Excel utilized as the method of tracking inventory, sales, commitments, and delivery. Limited analysis and no data integration to other systems.
Senior management frustrated by lack of transparency; mistakes in delivery
Unauthorized ad freebies, used as makeups for mistakes, often exceeded costs of original ad deals
No integration with GL, causing delays in processes and analyzing information

Outcome

Multimillion-dollar savings from drastic improvement in campaign delivery
Unauthorized freebies stopped
New yield optimizing platform allowed ad agencies requests, and network execs approvals, in real-time
Detailed on-demand reporting with real-time integrations into the GL, traffic, and ratings systems