A major MVPD with hundreds of digital, linear, and radio channels asked us to create an agency self-service platform that optimizes profits.
Case Study > Advertising
Ad Sales Yield Optimization Case Study
Ad Sales Yield Optimization Case Study
Challenge
- Purely manual processes with everything managed in Excel. Unable to track inventory, sales, commitments, or delivery. No self-service. No integrations.
- Senior management frustrated by lack of transparency as company bled $ millions.
- Freebie ad-ons exceeded costs of original deals.
Outcome
- Created a yield optimizing platform where ad agencies request and network execs approve ad spots in real-time.
- Transparent reporting on demand with real-time integrations into general ledger, traffic, and ratings systems.
- Freebies capped, unless authorized.
- Leapfrogged competition = happy customer.
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