Case Study > Advertising

Ad Sales Yield Optimization Case Study

Ad Sales Yield Optimization Case Study
Challenge
  • Excel utilized as the method of tracking inventory, sales, commitments, and delivery. Limited analysis and no data integration to other systems.
  • Senior management frustrated by lack of transparency; mistakes in delivery
  • Unauthorized ad freebies, used as makeups for mistakes, often exceeded costs of original ad deals
  • No integration with GL, causing delays in processes and analyzing information
Outcome
  • Multimillion-dollar savings from drastic improvement in campaign delivery
  • Unauthorized freebies stopped
  • New yield optimizing platform allowed ad agencies requests, and network execs approvals, in real-time
  • Detailed on-demand reporting with real-time integrations into the GL, traffic, and ratings systems

A major MVPD with hundreds of digital, linear, and radio channels asked us to create an agency self-service platform that optimizes profits.

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