Advertising TV Network - Nielsen AMRLD Data - Forecast Ad Delivery

Advertising TV Network by RSG mediaRSG MediaAugust 12, 2018March 15, 2019

Case Study > Advertising

TV NETWORK

Advertising TV Network by RSG media

Challenge

Existing traffic system honored client constraints but did not consider deal delivery commitments, campaign duration, or delivery to date.
Excess ADUs created liabilities, wasted valuable inventory.
Over delivery wasted valuable airtime and left money on the table.

Outcome

Gave Ad Ops a log optimizer that accurately forecasts ad delivery using Nielsen AMRLD data and optimizes delivery using the least possible units while honoring all constraints.
Reduced financial liability on deals, reducing ADUs to compensate for under delivery.
Increase annual revenues by $50+ million = happy customer.