A leading US multichannel network asked us to plug the revenue leaks in their ad operations.

Case Study > Advertising

TV NETWORK

A leading US multichannel network asked us to plug the revenue leaks in their ad operations.
Challenge
  • Existing traffic system honored client constraints but did not consider deal delivery commitments, campaign duration, or delivery to date.
  • Excess ADUs created liabilities, wasted valuable inventory.
  • Over delivery wasted valuable airtime and left money on the table.
Outcome
  • Gave Ad Ops a log optimizer that accurately forecasts ad delivery using Nielsen AMRLD data and optimizes delivery using the least possible units while honoring all constraints.
  • Reduced financial liability on deals, reducing ADUs to compensate for under delivery.
  • Increase annual revenues by $50+ million = happy customer.