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Ad-Sales Proposal & Rate Card Optimization Case StudyRSG MediaAugust 12, 2018November 1, 2019

Case Study > Advertising

Ad-Sales Proposal & Rate Card Optimization Case Study

Ad-Sales Proposal & Rate Card Optimization Case Study

Challenge

The client was struggling, preparing manual sales plans and proposals based on contract commitments, constraints, and projected deliveries
Misallocation of inventory across clients wasted their most valuable inventory unnecessarily allocated to early customers, leaving little for later sale
Poorly constructed rate-cards left money on the table
Workflow and approval processes created bottlenecks, slowing sales process, and letting deals slip through without proper oversight

Outcome

The client generates optimized plans that meet all advertiser requirements, constraints, and deliveries, with significantly enhanced yield, and reduced fixed commercial time (FCT) consumption
80% reduction in turnaround time for proposal generation
The solution integrates with their existing traffic management system and with 3rd party ratings agency to receive and forecast ratings data
Workflow issues solved. The client now tracks the lifecycle of rate-cards and proposals, including negotiations, versioning, approvals, and rate-card changes.