Advertising TV Network - Nielsen AMRLD Data - Forecast Ad Delivery

Ad-Sales Log Optimization Case StudyRSG MediaAugust 12, 2018May 6, 2019

Case Study > Advertising

Ad-Sales Log Optimization Case Study

Ad-Sales Log Optimization Case Study

Challenge

Existing traffic system honored client constraints but did not consider deal delivery commitments, campaign duration, or delivery to date.
Excess ADUs created liabilities, wasted valuable inventory.
Over delivery wasted valuable airtime and left money on the table.

Outcome

Gave Ad Ops a log optimizer that accurately forecasts ad delivery using Nielsen AMRLD data and optimizes delivery using the least possible units while honoring all constraints.
Reduced financial liability on deals, reducing ADUs to compensate for under delivery.
Increase annual revenues by $50+ million = happy customer.