Case Study > Advertising
TV NETWORK
A leading US multichannel network asked us to plug the revenue leaks in their ad operations.
Challenge
- Existing traffic system honored client constraints but did not consider deal delivery commitments, campaign duration, or delivery to date.
- Excess ADUs created liabilities, wasted valuable inventory.
- Over delivery wasted valuable airtime and left money on the table.
Outcome
- Gave Ad Ops a log optimizer that accurately forecasts ad delivery using Nielsen AMRLD data and optimizes delivery using the least possible units while honoring all constraints.
- Reduced financial liability on deals, reducing ADUs to compensate for under delivery.
- Increase annual revenues by $50+ million = happy customer.
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