Case Study > Advertising
A major cable network asked us to build an automation system on top of their aging traffic system.
- Archaic linear traffic system failed to keep up with evolving advertising need, but replacing it would have been expensive and time-consuming.
- Advertising plans created during upfront in time consuming manual process; misallocated inventory, ignoring CPMs.
- Maintained existing system, augmenting it with the latest in AI-driven tools.
- Newly automated ad sales system enables quick decision-making through projected audience deliveries.
- Forecast lagged C3 ratings based on show Index C3 ratings, and auto-build plans optimized to meet deal commitments, constraints, and audience guarantees.
- All the benefits of cutting edge tech at a fraction of the cost = happy customer.