Case Study > Advertising

TV Network

A major cable network asked us to build an automation system on top of their aging traffic system.
Challenge
  • Archaic linear traffic system failed to keep up with evolving advertising need, but replacing it would have been expensive and time-consuming.
  • Advertising plans created during upfront in time consuming manual process; misallocated inventory, ignoring CPMs.
Outcome
  • Maintained existing system, augmenting it with the latest in AI-driven tools.
  • Newly automated ad sales system enables quick decision-making through projected audience deliveries.
  • Forecast lagged C3 ratings based on show Index C3 ratings, and auto-build plans optimized to meet deal commitments, constraints, and audience guarantees.
  • All the benefits of cutting edge tech at a fraction of the cost = happy customer.