Case Study > Advertising

Ad-Sales Log Optimization Case Study

Ad-Sales Log Optimization Case Study
Challenge
  • Excess ADUs (make-goods) created liabilities and wasted valuable inventory
  • Over-delivery wasted valuable airtime and left money on the table
  • Existing traffic system did not consider deal delivery commitments, campaign duration, or delivery-to-date
Outcome
  • $50+ million in annual savings from reduced ADUs
  • Ad Ops uses log optimizer to accurately forecast ad delivery based on Nielsen AMRLD data
  • Delivery honors all constraints while optimizing spot usage

A major cable network asked us to build an automation system on top of their aging traffic system.

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