Audience TV Network - Audience Measurement - Audience Rating Analytics

Audience Analytics Case StudyRSG MediaAugust 11, 2018October 24, 2019

Case Study > Audience

Audience Analytics Case Study

Audience Analytics Case Study

Challenge

Research teams overwhelmed, limited by the constraints of Excel and manual analysis
Modeling performed with limited inputs and solely historic audience information
Programming team’s insights were infrequent, and limited in both accuracy and usefulness

Outcome

10% ratings increase, resulting in millions in new ad revenue
Programmers get sophisticated AI-based recommendations while building schedules
Dynamic real-time modeling uses data from 50+ sources to forecast ratings for the entire marketplace, from both their networks and competitors’ networks