Case Study > Audience
Audience Analytics Case Study
Audience Analytics Case Study
Challenge
- Research teams overwhelmed, limited by the constraints of Excel and manual analysis
- Modeling performed with limited inputs and solely historic audience information
- Programming team’s insights were infrequent, and limited in both accuracy and usefulness
Outcome
- 10% ratings increase, resulting in millions in new ad revenue
- Programmers get sophisticated AI-based recommendations while building schedules
- Dynamic real-time modeling uses data from 50+ sources to forecast ratings for the entire marketplace, from both their networks and competitors’ networks
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