Case Study > Audience

Audience Analytics Case Study

Audience Analytics Case Study
Challenge
  • Research teams overwhelmed, limited by the constraints of Excel and manual analysis
  • Modeling performed with limited inputs and solely historic audience information
  • Programming team’s insights were infrequent, and limited in both accuracy and usefulness
Outcome
  • 10% ratings increase, resulting in millions in new ad revenue
  • Programmers get sophisticated AI-based recommendations while building schedules
  • Dynamic real-time modeling uses data from 50+ sources to forecast ratings for the entire marketplace, from both their networks and competitors’ networks

We showed a multichannel network how to significantly increase ratings without spending a dollar more.

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