Audience TV Network - Audience Measurement - Audience Rating Analytics

Audience Analytics Case StudyRSG MediaAugust 11, 2018May 6, 2019

Case Study > Audience

Audience Analytics Case Study

Audience Analytics Case Study

Challenge

Research manually modeled backward-looking, historic audience information using Excel and limited data inputs.
Insights shared with Programming team were infrequent, and limited in accuracy and usefulness.

Outcome

Programmers get AI-based recommendations while building schedules.
Dynamic real-time modeling uses data from 50+ sources to forecast ratings for the entire marketplace: their networks and their competitors'
10% ratings increase = millions in new ad revenue.