We showed a multichannel network how to significantly increase ratings without spending a dollar more.
Case Study > Audience
TV Network
TV audience reporting-RSG media
Challenge
- Research manually modeled backward-looking, historic audience information using Excel and limited data inputs.
- Insights shared with Programming team were infrequent, and limited in accuracy and usefulness.
Outcome
- Programmers get AI-based recommendations while building schedules.
- Dynamic real-time modeling uses data from 50+ sources to forecast ratings for the entire marketplace: their networks and their competitors'
- 10% ratings increase = millions in new ad revenue.
Check out more case studies
Advertising MVPD and TV rating analyticsAugust 12, 2018
Advertising MVPD and TV rating analytics
MVPD
Rights for VOD/OTT serviceAugust 11, 2018
Rights for VOD/OTT service
VOD/OTT Service
TV advertising system of RSG mediaAugust 11, 2018
TV advertising system of RSG media
TV NETWORK
Advertising TV Network by RSG mediaAugust 12, 2018
Advertising TV Network by RSG media
TV Network
MVPD Rights of RSG MediaAugust 11, 2018
MVPD Rights of RSG Media
MVPD
Rights Management Service by RSG mediaAugust 11, 2018
Rights Management Service by RSG media
Studio
Royalty management and digital planning systemAugust 12, 2018
Royalty management and digital planning system
VOD/OTT Service
TV advertising software by RSG mediaAugust 12, 2018
TV advertising software by RSG media
TV Network