Case Study > Audience
Promo Optimization Case Study
Audience Analytics (Promo Optimization) Case Study
Challenge
- Data Science team relied on Excel, their existing promo scheduling system, and basic Nielsen datasets
- Promos limited to the same network, reducing potential cross-marketing opportunities
Outcome
- Exceeded Executive teams’ goals, using 22% less on-air inventory
- Machine-learning promo campaign management tool studied the results of every spot placement to re-calculate campaigns, placing every promo in the most effective spot
- Advanced behavioral modeling, using detailed Nielsen AMRL data, developed new promo opportunities across every network and platform
Check out more case studies
Ad-Sales Proposal & Rate Card Optimization Case StudyAugust 12, 2018
Ad-Sales Proposal & Rate Card Optimization Case Study
TV Network
Audience Analytics Case StudyAugust 11, 2018
Audience Analytics Case Study
TV Network
Ad-Sales Log Optimization Case StudyAugust 12, 2018
Ad-Sales Log Optimization Case Study
TV Network
Rights Management Case StudyAugust 11, 2018
Rights Management Case Study
TV NETWORK
Launching Direct-to-Consumer (D2C) SVOD Service in Weeks Case StudyOctober 24, 2019
Launching Direct-to-Consumer (D2C) SVOD Service in Weeks Case Study
TV Network
Ad Schedule Optimization Case StudyOctober 25, 2019
Ad Schedule Optimization Case Study
TV Network
Ad Sales Yield Optimization Case StudyAugust 12, 2018
Ad Sales Yield Optimization Case Study
MVPD
Rights Management Case StudyAugust 11, 2018
Rights Management Case Study
VOD/OTT Service