We used AI to help a multichannel programmer promote its shows more effectively, using 20% fewer spots.
Case Study > Audience
TV Network
Nielsen analytics-RSG media
Challenge
- In-house Data Science team relied on Excel, their legacy promo scheduling system, and basic Nielsen datasets.
- Promos limited to same network.
Outcome
- Machine-learning promo campaign management tool studied the results of every spot placement to re-calculate campaigns, placing every promo in the most effective spot.
- Advanced behavioral modeling using Nielsen AMRL data let tool examine every opportunity on every network and platform.
- Hit TV Execs’ promo campaign goals using 22% less on-air inventory = millions in new revenue.
Check out more case studies
Advertising MVPD and TV rating analyticsAugust 12, 2018
Advertising MVPD and TV rating analytics
MVPD
Rights Management Service by RSG mediaAugust 11, 2018
Rights Management Service by RSG media
Studio
TV audience reporting-RSG mediaAugust 11, 2018
TV audience reporting-RSG media
TV Network
Advertising TV Network by RSG mediaAugust 12, 2018
Advertising TV Network by RSG media
TV Network
Rights for VOD/OTT serviceAugust 11, 2018
Rights for VOD/OTT service
VOD/OTT Service
RSG media rights for brand licensingAugust 11, 2018
RSG media rights for brand licensing
Brand Licensor
Royalty management and digital planning systemAugust 12, 2018
Royalty management and digital planning system
VOD/OTT Service
TV advertising software by RSG mediaAugust 12, 2018
TV advertising software by RSG media
TV Network