Audience TV Network - Nielsen Audience Measurement - Nielsen AMRL Data

Audience Analytics (Promo Optimization) Case StudyRSG MediaAugust 12, 2018October 30, 2019

Case Study > Audience

Promo Optimization Case Study

Audience Analytics (Promo Optimization) Case Study

Challenge

Data Science team relied on Excel, their existing promo scheduling system, and basic Nielsen datasets
Promos limited to the same network, reducing potential cross-marketing opportunities

Outcome

Exceeded Executive teams’ goals, using 22% less on-air inventory
Machine-learning promo campaign management tool studied the results of every spot placement to re-calculate campaigns, placing every promo in the most effective spot
Advanced behavioral modeling, using detailed Nielsen AMRL data, developed new promo opportunities across every network and platform