We used AI to help a multichannel programmer promote its shows more effectively, using 20% fewer spots.
Case Study > Audience
TV Network
We used AI to help a multichannel programmer promote its shows more effectively, using 20% fewer spots.
Challenge
- In-house Data Science team relied on Excel, their legacy promo scheduling system, and basic Nielsen datasets.
- Promos limited to same network.
Outcome
- Machine-learning promo campaign management tool studied the results of every spot placement to re-calculate campaigns, placing every promo in the most effective spot.
- Advanced behavioral modeling using Nielsen AMRL data let tool examine every opportunity on every network and platform.
- Hit TV Execs’ promo campaign goals using 22% less on-air inventory = millions in new revenue.
Check out more case studies
A major cable network asked us to build an automation system on top of their aging traffic system.August 12, 2018
A major cable network asked us to build an automation system on top of their aging traffic system.
TV Network
A major cable, internet, and wireless service provider wanted to scale its digital retail offerings and provide creative a la carte & bundled channel options.August 11, 2018
A major cable, internet, and wireless service provider wanted to scale its digital retail offerings and provide creative a la carte & bundled channel options.
MVPD
A major Hollywood studio wanted to boost sales and do better licensing deals by better managing its catalog.August 11, 2018
A major Hollywood studio wanted to boost sales and do better licensing deals by better managing its catalog.
Studio
A major MVPD with hundreds of digital, linear, and radio channels asked us to create an agency self-service platform that optimizes profits.August 12, 2018
A major MVPD with hundreds of digital, linear, and radio channels asked us to create an agency self-service platform that optimizes profits.
MVPD
A top consumer products licensor experienced rapid global growth and wanted to manage licensing operations better.August 11, 2018
A top consumer products licensor experienced rapid global growth and wanted to manage licensing operations better.
Brand Licensor
We helped a studio succeed in their direct-to-consumer venture by leveraging cross-platform data analytics.August 12, 2018
We helped a studio succeed in their direct-to-consumer venture by leveraging cross-platform data analytics.
VOD/OTT Service
A leading US multichannel network asked us to plug the revenue leaks in their ad operations.August 12, 2018
A leading US multichannel network asked us to plug the revenue leaks in their ad operations.
TV Network
We showed a multichannel network how to significantly increase ratings without spending a dollar more.August 11, 2018
We showed a multichannel network how to significantly increase ratings without spending a dollar more.
TV Network