Case Study > Audience

Promo Optimization Case Study

Audience Analytics (Promo Optimization) Case Study
  • Data Science team relied on Excel, their existing promo scheduling system, and basic Nielsen datasets
  • Promos limited to the same network, reducing potential cross-marketing opportunities
  • Exceeded Executive teams’ goals, using 22% less on-air inventory
  • Machine-learning promo campaign management tool studied the results of every spot placement to re-calculate campaigns, placing every promo in the most effective spot
  • Advanced behavioral modeling, using detailed Nielsen AMRL data, developed new promo opportunities across every network and platform

We used AI to help a multichannel programmer promote its shows more effectively, using 20% fewer spots.


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