We helped a studio succeed in their direct-to-consumer venture by leveraging cross-platform data analytics.
Case Study > Audience
VOD/OTT
We helped a studio succeed in their direct-to-consumer venture by leveraging cross-platform data analytics.
Challenge
- Reporting across digital platforms was months behind, requiring intense manual labor and delaying royalty payments.
- Off the-shelf tools were issue-plagued and inaccurate, making it impossible to accurately measure performance on 3rd party streaming services.
Outcome
- Problem solved with accurate, automated reporting tool that unifies usage, revenue, and social media buzz from 50+ services.
- Digital able to program better, easily identifies highest net worth genres, distributors, and platforms.
- Reduced 2-3 month data effort to 1 hour, and slashing monthly accounting close effort from 1 month to 1 day.
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