Case Study > Audience

VOD/OTT

We helped a studio succeed in their direct-to-consumer venture by leveraging cross-platform data analytics.
Challenge
  • Reporting across digital platforms was months behind, requiring intense manual labor and delaying royalty payments.
  • Off the-shelf tools were issue-plagued and inaccurate, making it impossible to accurately measure performance on 3rd party streaming services.
Outcome
  • Problem solved with accurate, automated reporting tool that unifies usage, revenue, and social media buzz from 50+ services.
  • Digital able to program better, easily identifies highest net worth genres, distributors, and platforms.
  • Reduced 2-3 month data effort to 1 hour, and slashing monthly accounting close effort from 1 month to 1 day.