Case Study > Audience
Royalty Management & Digital Planning Case Study
Royalty Management & Digital Planning Case Study
Challenge
- Reporting across digital platforms was months behind, requiring intense manual labor and delaying royalty payments
- Off the-shelf tools were simplistic and issue-plagued, causing inaccurate measurement of performance on 3rd party services
Outcome
- RSG Media unified usage, revenue, and social media buzz from 50+ services
- More accurate and automated reporting, improving audience and content insights
- Digital teams were able to better program content to audience segments
- Reduced 2-3 month data processing effort to 1 hour
- Slashed monthly accounting close timeframe from 1 month to 1 day
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