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Launching Direct-to-Consumer (D2C) SVOD Service in Weeks Case Study

Launching Direct-to-Consumer (D2C) SVOD Service in Weeks Case Study
Challenge
  • Programmer wanted to launch a direct to consumer (D2C) SVOD service in weeks. Executives announced the D2C service to “the street”. IT scrambled to make it a reality.
  • Finding available SVOD content for a new offering. Programming needed to know what avails they could use for the new D2C service, right now.
  • Simplifying rights. SVOD has complex rules and restrictions. D2C programmers needed a simple way to determine what was cleared for D2C.
  • Finding content across multiple, diverse libraries
Outcome
  • Finding content across multiple, diverse libraries
  • Content programmers easily search and browse a real-time catalog of available/cleared titles and windows from every library
  • Legal and business affairs check contract and rule compliance in real-time
  • Ready to launch D2C service goes live, filled with great content
Closed

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