A top consumer products licensor experienced rapid global growth and wanted to manage licensing operations better.
Case Study > Rights
Brand Licensor
A top consumer products licensor experienced rapid global growth and wanted to manage licensing operations better.
Challenge
- Legal resources spending too much time on complex merchandise, publishing, digital, and live events contracts.
- Company had to process 6K emailed royalty statements monthly, delaying cash, creating billing errors, and inaccurate sales forecasts.
- Missed revenue opportunities due to outdated avails catalog.
Outcome
- Standardized online deal memos removed bottlenecks to sales and sped up cash flow.
- Licensees’ statements processed automatically via an extranet, with detailed revenue data fed directly to ERP and forecasting systems.
- Real-time avails updates increased Licensing's sales volume.
- ROI up = client happy.
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