A top consumer products licensor experienced rapid global growth and wanted to manage licensing operations better.

Case Study > Rights

Brand Licensor

A top consumer products licensor experienced rapid global growth and wanted to manage licensing operations better.
Challenge
  • Legal resources spending too much time on complex merchandise, publishing, digital, and live events contracts.
  • Company had to process 6K emailed royalty statements monthly, delaying cash, creating billing errors, and inaccurate sales forecasts.
  • Missed revenue opportunities due to outdated avails catalog.
Outcome
  • Standardized online deal memos removed bottlenecks to sales and sped up cash flow.
  • Licensees’ statements processed automatically via an extranet, with detailed revenue data fed directly to ERP and forecasting systems.
  • Real-time avails updates increased Licensing's sales volume.
  • ROI up = client happy.