Case Study > Rights

Rights Management (Brand Licensing) Case Study

Rights Management Case Study
Challenge
  • Legal resources struggling to manage complex contracts
  • Company had to process 6,000 emailed royalty statements monthly, delaying cash, creating billing errors, and inaccurate sales forecasts
  • Missed revenue opportunities due to outdated avails catalog
Outcome
  • High project ROI from massive new revenues and lower operating costs
  • Standardized online deal memos removed bottlenecks to sales and sped up cash flow
  • Licensees’ statements processed automatically via an extranet, with detailed revenue data fed directly to ERP and forecasting systems
  • Real-time avails updates increased Licensing's sales volume

A top consumer products licensor experienced rapid global growth and wanted to manage licensing operations better.

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