Case Study > Rights
Rights Management (Brand Licensing) Case Study
Rights Management Case Study
Challenge
- Legal resources struggling to manage complex contracts
- Company had to process 6,000 emailed royalty statements monthly, delaying cash, creating billing errors, and inaccurate sales forecasts
- Missed revenue opportunities due to outdated avails catalog
Outcome
- High project ROI from massive new revenues and lower operating costs
- Standardized online deal memos removed bottlenecks to sales and sped up cash flow
- Licensees’ statements processed automatically via an extranet, with detailed revenue data fed directly to ERP and forecasting systems
- Real-time avails updates increased Licensing's sales volume
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BRAND LICENSOR