A major cable, internet, and wireless service provider wanted to scale its digital retail offerings and provide creative a la carte & bundled channel options.
Case Study > Rights
MVPD
A major cable, internet, and wireless service provider wanted to scale its digital retail offerings and provide creative a la carte & bundled channel options.
Challenge
- Content team, mired in admin, wasn't creating bundles strategically.
- Rights nightmare to launch a new channel or OTT offering because of manual avails processes.
- Viewers couldn't find content due to bad content metadata.
Outcome
- Reduced admin effort & costs 80% while making all rights info available to business to grow revenues from direct-to-consumer offerings.
- Channels and OTT offerings easy to launch. Automated rights registration, channel bundling, and TVOD/EST pricing for 1000 contracts with 100 content providers.
- Easy-to-use and up-to-date OTT apps & TV guide = millions of happy viewers.
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