A fast-growing multimedia company wanted to automate content updates to its VOD services and to 3rd party OTT partners.

Case Study > Rights

VOD/OTT

A fast-growing multimedia company wanted to automate content updates to its VOD services and to 3rd party OTT partners.
Challenge
  • Business & Legal Affairs swamped answering rights clearance questions without a dedicated rights system.
  • Distribution wasted time manually preparing avails lists for 30+ OTT partners.
  • Operations struggled to accurately enrich content metadata for digital store fronts.
Outcome
  • Schedulers get real-time information as digital planning system pulls avails & clearances directly from strategic rights management system.
  • OTT partners satisfied and revenue up as system automatically delivers avails.
  • Automated Gracenote content metadata tags = happy audiences.