film audience measurement and evaluation RSG Media

Film Audience Measurement and Evaluation

Summary

With the digital evolution consistently gaining pace, film audience measurement and evaluation is a study technique that places more values on experiences rather than material features. This technique helps to understand and evaluate the values of the audience in cinema advertising or films. What film or film adverts would they be interested in and why would they be interested in them?

Dictionary

Audience measurement is a vital part of the media industry and entertainment. It simply measures how many people are in the audience.  In order to optimize production in the entertainment industry, there is a need to capture the value of an audience and this would require data that audience measurement can provide.

Film Audience Measurement and Evaluation has become the cinema industry’s key marketing research tool for analyzing the behavior of people in viewing and cinema-going.  It provides a clear understanding of consumer trends and behaviors which are necessary for the decision-making process of producers.

Film Audience Measurement and Evaluation “FAME” as it is popularly referred to entails a survey done to explore the behavior of adults and children who have had cinema experiences. It primes most especially on who is paying attention to the commercial section of the movie, who cares about the advert, and how many people are going to enjoy the movie.

With FAME it is possible to:

  • Optimize advertising campaigns
  • Measure the coverage reach of advertising campaigns.

Overall it’s a great tool for marketing as its results feature information on viewers’ lifestyles and cinema viewing patterns.

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