Gross Ratings Points in advertising

Gross Rating Points (GRP)

Gross Rating Points (GRP)Gross Rating Point (GRP) is one of a measurement in advertising, it measures advertising impact. You calculate it as a percent of the target market reached multiplied by the exposure frequency. Hence, if you get advertise to 25% of the target market and give them 4 exposures, you would have 100 GRP.


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