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Nielsen Analytics

Nielsen AnalyticsNielsen analytics is a service provided by Nielsen in order to marry proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and marketers worldwide.

What is Nielsen Analytics?

Nielsen analytics work to compile data about media use, product purchasing preferences and demographics. They pull together all the media touch points of a consumer’s media experience, related to all platforms, understanding of why they made some purchase decisions and respond to content on an individual or multiple media channels. Nielsen media analytics services layer valuable insights on top of their leading syndicated data to deliver local or regional integrated information applicable to a wide range of industries including TV and digital, as well as for advertisers and agencies.

They focus on five key approaches for helping organizations grow revenue:

  • Promotional optimization
  • ROI
  • Cross-platform analytics
  • Emerging distribution
  • Advertising optimization of spend

Nielsen media analytics services provide valuable insights on top of their leading syndicated data to deliver local or regional integrated information applicable to a wide range of industries including TV and digital, as well as for advertisers and agencies.

They focus on five critical approaches for helping organizations grow revenue:

Promotional optimization: help clients to measure the effectiveness of their past trade promotions and benchmark those results against other competitive brands and items in your category.

  • ROI: what is driving the sales and return, what is the optimal marketing budget, how can organizations continuously measure digital marketing activities.
  • Cross-platform analytics helps to connect user behavior across marketing channels and platforms, optimize budget allocation across each channel and platform to maximize future growth.
  • Emerging distribution: means leveraging allocations to maximize firm performance in emerging markets.
  • Advertising optimization of spend: is to measure the effectiveness and reach of its global advertising platform.

What does Nielsen Analytics do?

Nielsen Analytics offer organizations a type of solution called “Easy analytics for everyday decisions” which helps companies to faster and more intuitively access sophisticated analytics for day-to-day decision making. This type of analytics works in the way that it combines simpler and more affordable tools which allow companies to get analytics faster, more comfortable and scalable whenever they need it. With everyday analytics, organizations can quickly view current price dynamics and pressures across all of the goods and simulate the impact of changes specific to regional stores and markets.

Nielsen retail analytics use descriptive and predictive models to translate raw information into valuable insights. The whole concept idea is to improve an organization’s business performance. Nielsen analytics uses marketing mix solution to evaluate both traditional and non-traditional marketing and their volume coverage goes beyond POS-based (point of sale) models and integrates data from across their global assets. Nielsen use simulation tools and what-if scenarios to help organizations improve marketing plans.

The Nielsen retail analytics also help with a model that includes a right consumer-based approach that measures consumer response to the assortment. That way Nielsen can deliver insights that drive value from the strategic planning process through tactical execution.

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