Nielsen Audience Measurement of RSG media

Nielsen Audience Measurement

Nielsen Audience MeasurementNielsen Audience measurement is an admeasurement by Nielsen that measures how many people are in the audience, usually in relation to radio listener and television viewer, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites.

Nielsen measures national TV viewing using “Nielsen’s People meter technology” to electronically catch all viewing from the nationwide an undertaking requiring concerted effort sample of panelists.

Nielsen audience measurement captures measurement of what channels viewers are watching on each television set in the home. This measurement meters can recognize who is watching and when including the time-shifted viewing the watching of recorded programming up to one week after the initial broadcast.  Nielsen measures are viewed by usage of the national and local people meters, which collect data about what’s being seen and when and particularly the exact information of the target audience. To measure other types of content that have been viewed on mobile devices, Nielsen has expanded its panels to combine census-style data from third parties to reach the extent and gravity of consumer routine.

Nielsen demonstrates a continuous, real-time stream of data, exhibiting “tuning behavior” throughout programs and commercials. Nielsen can provide the information of which ads are being watched to the client clients, also, which ones have the most active engagement and influence. We analyze which position in the program or commercial block is most useful for a specific brand and which markets will create the best return on investment for brands.


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