Program Rating Analytics

Program Rating Analytics

Summary

Program rating analytics is the combination and use of different metrics and tools to measure the performance of a program on any media based on user feedback. It is aimed at understanding complex datasets and using the derived information to improve decision-making.

Dictionary

Program rating analytics refers to the in-depth study and tools used to measure user
engagement of content based on their feedback. It comprises of deep analysis of the
audience's reactions to programs into specific subsets of comprehensible data to
understand program performance and also develop models for better user experience.

User feedback refers to the quick surveys provided at the end of a service, star ratings,
comments feedback, etc.

Producers of programs often provide means by which listeners or viewers may rate the
content being aired. This enables the producers and managers of network stations or
programs to assess user acceptance or complaints. User feedback then comes in large
volumes and depending on the coverage of a program, the datasets generated from
users through surveys, questionnaires or interviews may become so large and a simple
analysis may not be enough.

Program rating analytics tools and software offer solutions by breaking down large
volumes of data to developing a quantitative, qualitative, and comparative analysis of
the audience ratings. The result is usually comprehensive data formats that aid decision
making, improve market strategies, advert optimization, better user experience,
increase in market share, and ultimately profits for the producer or network station.

Program rating analytics can also be used to understand competitors’ effectiveness

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