Television Audience Measurement

Television audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also web traffic on websites. It is also called audience research. Television audience measurement is the functional branch of media research, applied to quantify and qualifying this specific television audience information.

Television audience measurement helps media companies and brands make the right planning and programming decisions depend on their audience. To look deep intelligence into viewing behavior can improve both returns on investment and brand reputation. To provide a valid and reliable television audience data, marketers with specialized expertise are required. The system needs to be the result of many years of acquired proper experience, research and development linked with the capacity to develop to changes in TV technology, research technology, and the users’ TAM system needs. When the measurement system is observing very comparable findings, the television audience measurement is reliable. Also, the television audience measurement is independent when the supplier operates from a position of impartiality identified by all the market’s members. When the television audience measurement is transparent, each component of the system is understandable and accessible to qualified auditing by the market.



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