TV Advertising System

TV Advertising System

Summary

TV advertising systems are intelligent advert recommendation systems that help maximize TV adverts by taking into consideration various factors like, program content, viewers’ interests, sponsors’ preferences, program timing, program popularity, and the available ad slot which helps increase ad revenue and maximize ad effects.

Dictionary

A television advertisement is also referred to as a television commercial or TV advert. The TV advert is a span of television program produced and paid for by an organization. It conveys a message, aimed to publicize a product or service. Advertisers and marketers may refer to television commercials as TVCs.

Advertising revenue provides a notable portion of funding for most privately owned television networks.

TV advertising system evaluates various constantly changing and evolving factors that affect viewers’ number, and effectiveness of an advert before deciding which adverts are suitable for different programs and different times.

The clustered adverts are scheduled using an algorithm that takes into consideration parameters such as program popularity, program timing, and available advert slots, to provide the best possible package for sponsors to show their adverts.

The scheduled set of adverts if played randomly during an advert break might make sponsors unhappy, for instance, when competing products adverts’ get played consecutively. Hence, the system employs a sequencing algorithm that takes into account the pre and post-advert sequences to better arrange the scheduled set of adverts in an advert break. The effective TV advertising system simultaneously evaluates all these factors before recommending the right adverts to broadcast during TV programs. It also demonstrates that this strategy does indeed help sponsors to attract viewers’ attention while playing their adverts during advert breaks of TV programs.

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