TV Audience Reporting

TV Audience Reporting

Summary

Audience reporting is also known as audience measurement or audience research. Its research
is about how many people are in an audience, and it is usually related to television viewership. It
helps broadcasters and advertisers to ascertain how many people are viewing a program during
the time it is aired.

Dictionary

TV audience reporting refers to the research carried out in order to measure the number of
people viewing different programs at different times.
The purpose of audience reporting is generally to provide a specific number of the audience
viewing the television program. This helps evaluate their response and the results it provides. It
helps the organization know their level of creativity, fame, and the effectiveness of the television
program on the audience.

Most audience reporting are conducted via viewer diaries and set meters. Viewer diaries are
where the audiences record their viewing or listening habits. Set meters are small devices
connected to televisions in selected homes. These devices gather the viewing habits of the
home and transmit the information to the company through a ‘’ Home Unit’’ connected to a
phone line.

Nielsen Media Research is an example of an audience reporting company. Nielsen ratings are
the audience measurement system operated by Nielsen Media Research that seeks to
determine the audience and composition of television programming in the United States using a
rating system.

A good TV audience reporting system can help TV program planners and promoters to know
which programs to promote and the particular times they would generate the highest views.

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