Virtual multichannel Video Programming Distributors

Virtual multichannel Video Programming Distributors

Summary

vMPVD, as the term is commonly referred to, includes OTT (over the top) services offering linear television content. OTT Content Aggregators are types of vMVPDs that have captured the hearts of subscribers because they appeal to the millennials and those seeking an alternative to the traditional pay-TV model. They became famous about four years ago and have gained popularity via offering basic bundles, e.g., sling.

Dictionary

Virtual multichannel video programming distributors are cable and broadcast, television operators. This service allows cable distributors to deliver television content via fixed-in cables. They are unlike satellite providers where operators offer content via stationary satellites received by the dish antennas that the user installs at his premises.

One of the main selling points of the vMPVD is the skinny bundle. A skinny bundle offers several channels to consumers to purchase at a reduced price compared to what they pay for traditional cable TV. These basic bundles are targeted at being cheaper than traditional cable TV and still offer enough value so that the consumer does not have to purchase individual OTT apps directly from each content provider.

Virtual Multichannel Video Programming Distributors aggregate live and on-demand television but deliver the content over the internet and not directly. Examples include:

  • Sling
  • DIRECTV NOW
  • YouTube Live
  • Hulu Live
  • fuboTV

Other vMVPDs aggregate content from providers and distribute it directly to consumers via internet-connected devices. Examples include:

  • Roku
  • Apple TV
  • Amazon Fire TV
  • Gaming Consoles
  • Other iOS and Android devices.
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