RSG Audience's Prophet Revolutionizes TV Marketing Using ML/AI
The Media and Entertainment landscape has recently undergone a significant metamorphosis–a multitude of new platforms have emerged, allowing viewers to enjoy an abundance of content on their services of choice. Audiences are fragmented across this myriad of platforms. Media companies and marketers are now faced with the challenge of creating effective cross platforms marketing plans that hyper-target the right audiences across platforms.
Using Machine Learning, Predictive Modeling, and Yield Optimization Algorithms
In 2022, U.S. advertisers are projected to spend roughly $68.35 billion on cable and broadcast linear TV (nondigital) media, approximately 20% of all media advertising spending. And when advertising is how TV networks still make most of their ad revenue, even a 1% increase in advertising efficiency delivers a huge amount of money to the networks’ bottom line.
RSG Audience: Sharing radical audience insights across the organization
The Media Industry is a global market – constantly on the move and evolving. Inundated by fragmented audiences across an ever-expanding list of viewing platforms, each catering personalized content and experiences; the competition to attract and retain viewers has intensified. Navigate through the noise with radical audience insights that help maximize revenue.
Small & Medium Sized Studios & Networks are Poised for Success, There Are Just a Few Challenges
While small and medium sized studios and networks are also poised for growth, there are a few challenges that need to be addressed before they can fully capitalize on these trends. From adopting new systems to defraying rising costs, learn how companies can continue expanding their business internationally.
Enhanced Revenue Opportunities for Professional Football
The most profitable football clubs in the world may not be the largest, but they are the smartest. They do not think of themselves as just a football club; they see themselves as a portfolio of IP assets. By increasing brand awareness and fan engagement, they maximize profits in football, fashion, esports, and the metaverse.
Unlocking IP Asset Portfolio Value by Digitizing Deal Information
The leading toy company was struggling. Despite owning some of the most globally well-known brands, those brands – some over 50 years old—were losing relevancy and the company was losing money.
Read to find out how this leading toy company was able to turn things around and uncover 800 legacy brands they own that they are now able to monetize, opening vast new revenue streams.
RSG Rights: Intelligent IP Portfolio Management
With millions of opportunities and billions in revenue on the line, it’s important for companies to be able to easily unlock the full value of their IP Asset Portfolio. Luckily, exploiting every element of your IP across every rights dimension has never been easier.
NFTs as an IP Financial Vehicle
The future of IP is constantly changing, especially as consumers grow more comfortable with non-fungible tokens (NFTs). In fact, NFTs have a predicted market cap of $26 billion by the end of 2022 and $146 billion by 2025. If companies don’t understand how to use their IP assets to mint NFTs effectively or what to look for whene investing in an NFT, there is a chance of missing out on potential revenue.
Unleashing Sports League's IP Earnings Potential
A major sports company was primed for exponential growth, but something was holding them back. They were trapped by the limitations of their royalties system. Their system only captured basic information from agreements, preventing them from doing any form of detailed analysis.
Read to find out how this major sports league was able to unleash their creative and deal-making capabilities, enabling them to maximize their earnings potential.
Rights Aware vs. Rights Sentient
According to the 2022 Media Global Market Report by Research and Markets, the global media market is projected to reach a total of $3680.46 billion by 2026 at a compound annual growth rate of 13.3%. With so much growth on the way, especially as we start to move into the metaverse, it’s important that companies don’t let opportunities slip past them and lose out on revenue they could be earning. But what’s the best way to capture all of the information you need to fully capitalize on all of your rights?