Faced with increasingly complex challenges in today’s rapidly changing TV Viewing landscape, media companies require new tools to compete in the future of television.
M&E executives have turned to the RSG Audience platform to quickly pivot from Data Management efficiencies to Data Science proficiencies.
Shiv Ashish Sehgal
In today’s fiercely competitive media landscape, broadcast and cable networks face declining profits as the competition for viewer ratings grows stronger. Scoop TM offers a comprehensive solution for decoding viewing data and unlocking audience-based insights, providing a one-stop-shop for building the most competitive TV schedules. Take advantage of the latest advancements in AI/ML and stay ahead in the battle for ratings with Scoop TM.
Multi network and network group dashboards rank how networks have performed across a rolling 13-week period via interactive tiles. This allows you to determine the weekly and daily drives for each week or day.
Interactive Scheduling Grids
Performance metrics are displayed in dynamic grids and heatmaps. These allow you to asses the strengthes and weaknesses of your programming line as compared to your competitors. The grids can be displayed in daily, weekly and dual views.
Audience Behavior Assessment
The analytics suite allows programmers and researchers to visualize the migration of audiences. These tools build advanced audience segments that allow you to track duplication and understand what else those audiences are watching.
Award Winning Predictive Analytics
Scoop has been recognized for the ability to parse out the metrics that significantly impact network and program ratings. The KPIs allow you to build the most optimal TV schedules.
In today’s hyper-competitive media environment, TV Marketers need to maximize promo efficiency and effectiveness through RSG Audience’s Media Planning & Scheduling Optimization Platform.
Editable Multi Network Campaign Planning
Apply Reach-Based or GRP-Based Campaign Goals, Targets and Scheduling Constraints for Season, Episodic and Sustaining Campaigns
Dynamic Reporting and Analytics
Prophet’s Analytics Suite tracks In-Flight and Historic Campaign Performance to best determine campaign effectiveness and identify campaign behavior to better target future promos for greater conversion.
Optimized Daily Log Scheduling
Optimize promo inventories by using award winning machine learning algorithms in Prophet. This will allow you to utilize the least inventory required to meet your campaign goals by building the optimal schedule for Linear and Secondary (graphics) marketing materials and events.
Integrated Media Planning & Scheduling
Prophet’s Materials Management Module supports flexible import of marketing materials from third party platform (including Traffic Systems) and features a Manual Log Editor to support real time validations and seamless delivery to BMS platforms.
Linear and Digital Prospecting
Identify targets that are underperforming on your competitors’ networks that will naturally align with your network’s high performing metrics.
Provide a clear, data-based value proposition for each advertiser based on their desired primary and secondary targets.
Pricing and Planning
Build deal plans and manage inventory that maximize the delivery for each advertiser while retaining valuable inventory for sales to use with other advertisers.
Live Deal Maximization
Provide ongoing unit move suggestions for cash, Audience Deficiency Unit (ADU) and Direct Response (DR). This allows you to continually keep your inventory in an optimized state.
Reschedule daily logs to optimize the guaranteed delivery of each unit and minimize impression leakage.