Prophet, the Promo Platform from RSG, optimizes Marketing Plans and Schedules for TV Networks.
Editable Multi-Network Campaign Planning
Reach-based or GRP-based campaign goal application for targets and scheduling constraints for seasonal, episodic or sustaining campaigns.
Optimized Daily Log Scheduling
Award-winning machine learning algorithms optimize promo inventories utilizing the least inventory to meet your campaign goals.
Dynamic Reporting and Analytics
Prophet’s Analytics Suite tracks in-flight and historic campaign performance to recommend effective targeting for future campaigns.
Integrated Media Planning & Scheduling
Materials management module supports import of marketing materials from third party systems and supports real time validations and delivery to BMS platforms.
Targeted Inventory Management
Prophet’s advanced targeting optimization engine utilizes the least inventory to meet your campaign goals enabling freed up spots to be allocated to underperforming campaigns or used to sell commercials.
To support marketing teams’ strategic goals, our platform identifies the right viewers across networks by ML guided planning to predict future viewership and boost campaign conversion.
In-depth Conversion Analysis
Prophet tracks actual viewer behavior to better target future promos and identify how programs and dayparts create actual conversions for individual campaigns.
Active Daily Campaign Tracking
Prophet allows business users to adjust campaigns in mid-flight in real-time to improve campaign performance and minimize wastage.