Seamless, Fully Integrated Solution
The Advant Suite provides the tools and analytics that prioritize revenue across the lifecycle of a deal. AdVant’s flexibilty includes being able to integrate with traffic systems.
ML-Driven Audience Forecasting
Anticipating even the smallest variances in audience enables ad sales teams to enhance how they build deals, sell airtime and place spots on the log. AdVant provides visibility to those variances.
Award-Winning Yield Optimization Algorithms
AdVant supports our clients’ strategic needs to optimize proposals, flighting and logs while significantly lowering liabilities. AdVant has been recognized by multiple industry experts to fulfill these goals.
Linear & Digital Prospecting
Identify targets underperforming on competitive networks that will naturally align with your networks’ high performing metrics.
Provide a clear, data-based value proposition for each advertiser based on their desired primary and secondary targets.
Pricing & Planning
Build Deal Plans and Manage Inventory to maximize delivery for each advertiser while retaining valuable inventory for sales.
Live Deal Maximization
Provide ongoing unit move suggestions for cash, ADU and DR to continually keep inventory in an optimized state.
Reschedule daily logs to optimize the guaranteed delivery of each unit and minimize impression leakage.